Heartland Hollows Lavender Farm
Mission: To provide High-quality lavender, and lavender experiences in Owen County.
Heartland Hollows Lavender Farm operates as a U-pick farm, specializing in the cultivation of lavender, sunflowers, and dried herbs. As an experiential tourism enterprise, the farm offers a range of activities including Pick-Your-Own lavender and herb experiences, workshops, classes, wellness retreats, events, festivals, educational farm tours, photography opportunities, and a 5-acre Fairy Woods with a Fairy walking trail.
The farm shop retails lavender stalks and an assortment of lavender products. Additionally, the farm provides lavender and herb plants, as well as lavender-based items such as oils and dried lavender bouquets. Visitors are encouraged to explore the gift shop for distinctive local products.
Heartland Hollows Lavender Farm is currently under development and will open in 2025.
Our Story
The Heartland Hollows is a family-run farm owned and managed by Rebecca & Willam Holloway and their two sons.
Rebecca Holloway has more than 20 years of experience developing and running businesses. She owns and performs with an entertainment company called Heartland Fairies and has managed the Indiana Enchanted Fairy Festival established in 2019. Additionally, she has worked as a marketing professional and has been involved in event promotions for 20 years. Rebecca has a degree in Event Management and extensive experience in organizing events.
Willam Holloway is a Chemist and avid nature lover. Growing up on a rural Indiana farm and early jobs working as a landscaper have inspired his interest in agritourism.